But Rawbite wasn’t too small. And the three founders Nikolaj, Morten and Rolf quickly found out that DSV could help them expand into markets they thought were too expensive to ship to.
Rawbites are delicious, healthy snack bars designed and tested on the kitchen tables of the three founders. There are several tasty flavours to choose from.
Start-up companies start small – and for Rawbite that was in more than one way. Their first contract was with the Danish armed forces, putting extra small versions of their snack bars into the field ration packs. Word soon spread, and with people increasingly looking for a healthy – and tasty – alternative to traditional chocolate snack bars, production had outgrown the kitchen and moved first to Prague in the Czech Republic and more recently back to Denmark to their own factory in Assens.
And there was lots of interest from abroad. It was clear that getting outside help was something that had to be done for logistics as well as production.
"When we searched the internet, we did find DSV," says Nikolaj. "But when we saw the words ‘Global Transport and Logistics’ we assumed we were too small for them".
But helping start-ups grow is one of DSV’s specialities. We felt immediately at ease the first time we spoke to DSV", says Nikolaj.
We’ve got to know their drivers as friends and love the informal, down-to-earth way their freight forwarders and customer service work with us.
"But best of all, they’ve designed solutions for export to Asia as well as the US. We never expected we could afford air freight, but we can."
"And things are going so well for us now, we recently had so many bars to ship to Germany that for the very first time, we filled a whole truck at our factory in Assens. That was an amazing moment!"
The idea behind the company’s organic fruit and nut bars was to create a simple, honest and healthy product, easy to bring along and enjoy anywhere.
Since the first Rawbite was created on the kitchen table, interest in the product has not stopped growing in Denmark, as well as in more than 25 countries where Rawbites are now available.
Everything in Rawbite is driven by simplicity, joy and enthusiasm for the product.
Even though the company has outgrown its kitchen table, recipes are still devised there and no one stops until the taste is amazing.
The products themselves are created with the utmost respect for the natural ingredients which are processed as gently as possible.